Agniverse Creator Handbook

1.1 Create Your Accounts

You'll be creating 3 accounts: one on TikTok, one on Instagram, and one on YouTube.

1.2 Bio

Focus on niche themes. Use phrases and hashtags from the product brief.

1.3 Account Checklist

Do this on both TikTok and Instagram. You're training each algorithm to understand your niche by behaving like a real user in it:

3.1 Lighting

• Use natural window light or a well-lit room (not too dark, not too bright)
• No glare, especially when recording another device (screen glare makes the whole video fuzzy)
• No shadows on your face. Reposition your light source until shadows disappear
• No lights in the background. They cause fuzziness and glare around you
• Ring lights are cheap on Amazon ($15–30) and work great
• Best setup: LED light behind you for atmosphere + a face light in front
• Always wipe your camera lens before filming

3.2 Framing

• Be close enough to feel like a FaceTime call, not too far, not too close
• Your head should be centered in the frame (for proper caption placement)
• When adding screen recordings in CapCut or TikTok, make sure every clip fills the entire screen (no black bars on the sides)
• When replicating a video, match the exact camera angle of the original
• Think "casual FaceTime with a friend." Shoot from a couch, desk, floor, or somewhere with a nice aesthetic
• Imagine you're telling your best friend about how awesome the product is

3.3 Talking to Camera

• Do NOT use the TikTok/NPC voice
• Pace your words naturally. Don't talk too slow or way too fast. Pause between words, fluctuate your tone
• Your energy must match the script's tone. If you say "this is amazing," sound amazed. Don't overexaggerate either; it reads as fake
• No Bluetooth or plug-in mics. Use your built-in iPhone microphone only
• No fans or background noise. Find a quiet spot before every take

3.4 Props

• Choose your prop based on the tone of the script: motivational script → hold a pen. Casual/fun script → hold fruit, a snack, or a laptop
• Props should be silent; nothing that makes noise or distracts from your voice
• Props are the only thing you should add when replicating a viral video; everything else stays identical

3.5 Product Demos

When recording an app or product on-screen:

• Use multiple angles and zooms. Cut between them to keep it dynamic
• Make sure the device being recorded is clean (no smudges on the screen)
• Avoid pixels/waves appearing on laptop/computer screens; if they appear, film from a different angle
• No screen glare. Adjust your angle until the reflection disappears
• Each clip should focus on what's important in that moment; if you're talking about a specific feature, zoom into it

3.6 Text Overlay

• Always add text overlay; never post without it
• Use the "CLASSIC" TikTok font (unless the script specifies otherwise or it looks better another way)
• Text overlay should be 3–5 words max per line
• Text overlay must not cover your face, screenshots, or any key visual elements. Position at the bottom
• Keep text overlay a reasonable size (not too large)
• Avoid text border (black border around white text) unless it actually improves readability
• Match the font and color used in the reference/example video when replicating

3.7 On-Screen Elements

• Titles: Use eye-catching text with contrast against the background
• Visual cues: Arrows, highlights, emojis: use them to guide viewer attention to what matters

How you post matters just as much as what you post.

Caption Strategy

• Include 3–5 hashtags from the product brief
• Include phrases that match what your audience searches for (see product brief)
• Add 1–2 emojis throughout the caption text
• Always start with a question to encourage comments, e.g. "what other see product brief should i try? plz lmk 😭"

Example Caption

Optimal Posting Times

Pre-Post & Post-Post Routine

The Soft CTA Rule

This is one of the most important rules, and the most counterintuitive.

Instead, let the audience ask. The goal is to make the video feel so natural that viewers organically comment "what's this app called?" and then reply there.

Viral posts combine three essential elements that create an irresistible viewer experience from start to finish.

The Anatomy of a Perfect Hook

Body & Content Structure

• Energy Curve: Maintain or increase your energy level throughout the video
• Duration: Keep videos under 20 seconds to maximize completion rates
• Value Delivery: Provide entertainment, humor, or useful information in the middle
• Retention Tricks: Use pattern interrupts, fast cuts, visual changes, or surprising elements

Virality Amplifiers

Hook Library: 51 Tested Hooks

These hooks have been tested across multiple viral campaigns. Pick one, adapt it to your niche, and use it as your opening line. The categories help you match the right hook to your video's tone.

6.1 Creating Variations

Once a video works, squeeze more out of it by making systematic variations:

6.2 The Proven Video Structure

Every high-converting video follows the same two-part structure. Learn this and apply it to every video you make.

How to Create Your B-Roll

1. Screen record your phone while using the product
2. Open the app, go through onboarding, and show the key feature
3. Record the result screen or swipe through the experience; make it feel emotional, curious, or playful
4. Edit: combine clips and speed up to 10 seconds total
5. Add TikTok text overlays to guide attention, e.g. "You're telling me I never knew about this??"
6. Create 2–3 variations of this B-roll clip so you can pair it with different hooks

6.3 Replicating Viral Content

One of the most reliable ways to get views fast is to replicate a video that's already proven to work. This is not lazy; it's smart. Here's how to do it correctly:

• Word for word: Keep the script identical. Same words, same order. Still talk like yourself, just match what they say exactly
• Same camera angle: If they hold the phone up, you hold the phone up. If they set it down, you set it down. Match it exactly
• Same formatting: Same structure, same editing style, same pacing
• Same captions: Match the font, color, and number of words per line
• Props are the only wildcard: The only thing you can add or change is a prop; everything else stays identical

• The sound must fit the vibe of the video; use the categories below as a guide
• It should not overpower your voice. Set it as background, not foreground
• Use viral/trending audio when possible for extra algorithmic reach
• If you're replicating a viral video, use the exact same audio from that video

Base Payment

View-Based Compensation

Payment Schedule

Payout schedule: see product brief

Note: If any videos were posted without prior approval, Agniverse Media reserves the right to adjust payment proportionally.