THESIS
1. Products to Help
In today's hyperconnected world, 50% of adults aged 18-30 are battling loneliness, and 54% of Gen Z spends over 4 hours a day on social media, often lost in mindless scrolling. But what if that time could be transformed into something meaningful? That's where we come in.
We're not just building products; we're amplifying a powerful behavioral shift we see in the next generation—a shift toward prioritizing health and wellness like never before.
2. Shifts in Technology and Distribution
Building tech products is becoming increasingly democratized, with the rise of AI Super-Copilots (like V0, Cursor AI, and Replit) accelerating development. Meanwhile, platforms like TikTok are turning distribution from an art into a replicable science, enabling rapid testing and iteration through mass content tools. This allows us to move faster—much faster.
3. The Era of Vertical Apps
We're entering a new phase where focused, single-utility consumer apps—enhanced with game mechanics and targeted monetization—are outpacing broader ad-supported startups. These vertical apps, like Locket, Duolingo, Headspace, and Strava, offer more engaged networks and leverage viral distribution effectively. Our approach aligns with this shift, aiming to create impactful, habit-forming apps that drive genuine engagement and lasting benefits.