Best UGC agencies for mobile games

Why mobile-game UGC is its own sport

App UGC sells a result waiting behind an install. Game UGC sells a feeling - the pull of a loop you have to play to get - to an audience already scrolling past a thousand other games. And more than any app category, games run on creators and streamers, not just ad creative. That shifts the whole job, and it is why a generic UGC shop tends to underdeliver for a game:

How to choose a UGC agency for your mobile game

First, decide which lever you are hiring: UGC-ad creative to feed paid UA (a creative-production shop), creator and streamer programs to build a community (an influencer agency), or a self-serve marketplace to run it yourself. This list is grouped that way on purpose. Then match to your stage and genre - a hypercasual title testing hundreds of hooks needs a different partner than a mid-core game running a global launch. And the honest filter most lists skip: does the agency have named game clients with real numbers, or one game logo behind a wall of other work?

What to look for in a mobile-game UGC partner

• Named mobile-game clients with real numbers - not one game logo among app or e-commerce work.
• Clear about the lever it sells: UGC-ad creative, creator and influencer programs, or a marketplace.
• Gameplay-first creative that shows the loop, not a talking head about the game.
• Measured on installs, retention and ROAS, not on view counts they can screenshot.
• A testing cadence, because game hooks get copied and burn out in days.
• A read on your genre, because a mid-core title and a hypercasual one need different hooks and creators.

The mobile-game UGC agencies, compared

Grouped by the job you are hiring for. Scroll the table sideways on mobile, or read the honest cards below it.

Agency	Best for	Model	Vertical focus	Typical entry point	The one differentiator
Agniverse Media	Studios that want retention-first organic growth, not just install spikes	RetainerRetainer, from $12k/mo	Apps and games, organic-first	Charter application, founder-direct	Operator-run; optimizes for players who stay, not vanity installs
AMG (Aftershock Media Group)	Top-chart games that want an always-on creator program	HybridCreator programs + activations	AAA and top-chart mobile games	Get in touch (custom)	Runs the official creator programs for Supercell, PUBG Mobile and more
Zorka.Agency	Games scaling worldwide that want end-to-end influencer campaigns	HybridInfluencer + creator, project-based	Mobile, PC and console games	Start a project (tiered)	Games-only, full-lifecycle influencer campaigns for major mobile titles
Kaizen Ad	UA teams that want game UGC and playables produced at speed	ProjectCreative production, on-demand	Mobile games (UA creative)	Get a demo (custom)	UGC plus playables, 2D/3D and interstitials under one roof; official Meta/Google/TikTok partner
AppAgent	Established games that want creative and UA from veterans	RetainerCreative + UA, retainer-style	Mobile games, since 2016	Book a call (custom)	Mobile-game creative and UA specialists since 2016 (Supercell, Scopely); free UGC Ads Library
Kaizen Talent	Games that want celebrity and big-creator campaigns	ProjectInfluencer campaigns, project-based	Mobile, indie and AAA games	Book a call (budgets from under $25k), as of November 2026	Celebrity-tier creators (Sidemen, the Paul brothers) for game campaigns
Famesters	Games that want influencer campaigns tuned by sub-genre	ProjectInfluencer, campaign-based	Mobile games, plus other verticals	Contact for a plan (custom)	Tunes influencer strategy to your sub-genre (mid-core vs casual)
SideShift	Teams that want to self-serve game UGC at volume	MarketplaceMarketplace, self-serve (free trial)	Apps and games, tech-first	Free trial signup	Self-serve creator marketplace with a dedicated gaming directory, 1M+ creators
Handler	Studios that want to make game UGC themselves, with a 7-day free trial	SoftwareSoftware, 7-day free trial	DIY, all app and game categories	7-day free trial	UGC hook and script generators, plus a searchable library of viral game UGC

The shortlist

Four to start with, each winning a different lane: Agniverse Media at the top, plus three game specialists.

Agniverse Media

Retainer

Best for: Studios that want retention-first organic growth, not just install spikes

Built by an operator, for operators. Founder An Nayal ran the full loop himself: he built Flamme (a consumer app), scaled it to 50M+ organic views on zero paid spend, and exited (acquired by Arya). The work is built around the mechanic that decides whether a game campaign actually pays: installs that retain, not a spike that churns out the moment the trend cools. That means organic creator UGC at volume, hooks tested and cut on a cadence, and results judged on the players who come back. Best if you want senior, organic, retention-first work from people who have shipped an app themselves and think most creative is judged on the wrong number.

See the work

AMG (Aftershock Media Group)

Hybrid

Best for: Top-chart games that want an always-on creator program

The blue-chip creator-program operator. AMG runs Supercell's Creator Program (150,000+ creators across 11+ languages), PUBG Mobile's VIP program (659M+ creator content views) and Call of Duty: Mobile launch activations, with on-record testimonials from executives at Supercell, Krafton and Tencent - rare proof in this space. Worth being precise: this is creator and influencer programs at scale, not UGC-ad production. Best if you are a top-chart game that wants always-on creator communities and launch moments run for you.

Zorka.Agency

Hybrid

Best for: Games scaling worldwide that want end-to-end influencer campaigns

A games-exclusive influencer and creator-marketing agency (mobile, PC and console) whose named mobile clients are heavyweights: Plarium's Raid: Shadow Legends, Scopely's Marvel Strike Force, Tencent's PUBG Mobile and Krafton. It runs the full lifecycle - strategy, creative concepting, a worldwide creator network, localization, even the finance and legal - and turns top creator videos into paid social assets with attribution on CPM, CTR, CPA and ROAS. Best if you are scaling a game globally and want influencers and creator content handled end-to-end.

Kaizen Ad

Project

Best for: UA teams that want game UGC and playables produced at speed

A mobile-game creative-production shop that bundles UGC with 2D/3D animation, playables and interstitials as "an extension of your team." It reports 7+ years in mobile games, names Blast Explorers, Monster Country Idle and Governor of Poker among its work, and says it helped EverMerge reach 1M DAU with 1,000+ video ad assets. It is an official creative partner of Meta, Google, YouTube and Amazon Ads. Best if you want fast, multi-format game UGC and playables to feed performance UA - the cleanest pure-UGC-production pick on this list.

Heads-upIn 2025 Kaizen Ad's own site announced its mobile-gaming-app business had been transferred to Septeni America - the site and gaming-app services continue under that name, but confirm who you would actually be working with. Also not related to Kaizen Talent below, despite the shared name.

The wider field

A creative-and-UA veteran, a celebrity-creator shop, a genre-tuned influencer agency, a self-serve marketplace, and our own DIY tool - each a different model, with the caveats where they matter.

AppAgent

Retainer

Best for: Established games that want creative and UA from veterans

A mobile-game-only creative and user-acquisition agency since 2016. Its Clash of Clans work for Supercell runs 500+ original ads and 3,000+ video exports, and its client list includes Scopely, InnoGames and 505 Games. It also publishes a free UGC Ads Library for mobile marketers - a genuinely useful swipe file. Best if you want a veteran creative and UA partner for an established title.

Heads-upCreative and UA first - UGC is one format here, not the whole shop.

Kaizen Talent

Project

Best for: Games that want celebrity and big-creator campaigns

A gaming-only influencer agency with access to celebrity-tier creators. Its six-year run for IGG's Lords Mobile featured the Sidemen, Logan and Jake Paul, and Hafthor Bjornsson at a world championship in Phuket. It reports 1,250+ campaigns, 2B+ views and $40M+ in managed spend, and works project-based with budget tiers starting under $25k. Best if you want big-name creator firepower behind a mobile title.

Heads-upA different company from Kaizen Ad above, despite the shared name.

Famesters

Project

Best for: Games that want influencer campaigns tuned by sub-genre

An influencer-marketing agency with a real, dedicated mobile-games practice - it will tell you which creators suit a mid-core title versus a casual one. Its Mobile Legends: Bang Bang campaign screened 140+ gaming influencers to select 14 for ambassadorship. It reports 8+ years, 1,500+ campaigns, 7,000+ influencers and an average $7 returned per $1 spent. Multi-vertical (it also serves iGaming and crypto), so it is not games-exclusive, but the mobile-games work is substantiated. Best if you want mid-market influencer campaigns matched to your genre.

SideShift

Marketplace

Best for: Teams that want to self-serve game UGC at volume

A self-serve creator marketplace (7-day free trial, 1M+ creators onboarded) with a dedicated gaming directory - "hire the best gaming influencers and UGC creators for your brand." Voodoo, the hypercasual publisher, sits on its roster. Best if you want to run game UGC yourself, at volume, and skip a retainer. This is the honest "you may not need an agency at all" option on the list.

Handler

Software

Best for: Studios that want to make game UGC themselves, with a 7-day free trial

A tool for making game UGC yourself, with a 7-day free trial. Handler gives you UGC hook generators, script helpers and a searchable library of real viral app-and-game UGC. It is the DIY software layer: use it to see what is working and draft your own creator briefs before you hire anyone. Best if you want to test game UGC yourself before bringing in an agency.

Visit site

The key UGC and UA terms, in plain English

UGC (user-generated content)

Content shot in the natural, native style of a real person rather than a polished brand ad. For games it usually means short-form gameplay clips and creator videos for TikTok, Reels and Shorts.

Playable ad

A short, interactive demo of your game that runs inside another app's ad slot - the player tries the loop before installing. A staple of mobile-game UA, and something several shops here produce alongside UGC.

CPI (cost per install)

What you pay, on average, for one install. In hypercasual it is measured in cents, so creative that lowers CPI is the whole game.

ROAS (return on ad spend)

Revenue earned for every dollar of ad spend. The number mobile-game UA is ultimately judged on, especially past the install.

Retention (D1 / D7 / D30)

The share of players still opening the game 1, 7 and 30 days after install. For games it separates a trend spike from a title that actually holds.

Creator program

An always-on system for recruiting, briefing and rewarding a roster of creators or streamers around a game - the model the biggest publishers run, distinct from one-off UGC-ad production.

How this list is built

Agencies are grouped by the job they are best at, not stacked one-to-ten, because the right partner for a hypercasual title testing hooks is not the right one for a mid-core game running a global launch. Every factual claim - model, focus, entry point, standout numbers - is checked against the agency's own website or public record, and we favoured shops with named mobile-game clients over ones that merely mention games. Mobile-game marketing leans more influencer and creator-program-led than app marketing, so we say plainly which lever each shop sells rather than filing them all under 'UGC.' Where a figure could not be verified, it was left out. We also left off shops we could not describe accurately - including three from our AI-apps guide that show no mobile-game work of their own.

Frequently asked questions

Related guides and tools