GEO cost · 2026 AI search pricing guide
How much does GEO cost?
How much GEO costs depends on who does the work. Generative engine optimization, the job of getting named in ChatGPT, Perplexity, Gemini and Google's AI answers, can be a free afternoon of checks or a $20,000-a-month retainer. Most agencies do not publish a price. These are the ones that publish it, plus the tool plans and what doing it yourself takes.
Last updated October 2026 · Published by Agniverse GEO
Published by Agniverse GEO, the AI search lab at Agniverse for app makers. We sell GEO work too. Our pricing is not public (we take clients by application), so we left ourselves out of every table here. Agency prices appear only where the agency publishes them on its own site, and tool prices come from each vendor's pricing page as of October 2026.
GEO costs anywhere from nothing to more than $20,000 a month. Doing it yourself costs time, plus an optional tracker at about $29 to $999 a month on published plans. Among agencies that publish prices, ASOitis charges $499 to $999 a month for indie iOS apps, Netpeak US runs an app program at $3,100 and then $3,475 a month, Omniscient Digital starts at $10,000 a month, and NoGood says its average retainer is above $20,000 a month.
- Do it yourself (checks, content, prompt testing)Free + your time
- AI visibility tools (trackers)Free to ~$999 a month
- Indie iOS GEO (ASOitis)$99 audit, $499 to $999 a month
- App GEO program (Netpeak US)$3,100, then $3,475 a month
- Full-service B2B GEO (Omniscient Digital)From $10,000 a month
- Premium growth agency (NoGood)Average above $20,000 a month
GEO agency pricing, where agencies publish it
Most GEO agencies sell by sales call. These four put a number on their own site, so you can quote them. Each figure comes from the agency's own site, read in October 2026. Scroll sideways on mobile.
| Agency | Published price | What it says | Best for |
|---|---|---|---|
| ASOitis | $99 audit, $499/mo, $999/mo | According to ASOitis, a $99 audit, a $499 a month Engagement plan and a $999 a month plan it calls The Build, with one-off fixes from $49. ASO plus GEO, iOS only. | Solo and indie iOS founders |
| Netpeak US (AI App Visibility) | $3,100, then $3,475/mo | According to Netpeak US, a three-month app program. Month one is $3,100 (agency fee plus reputation posts). Months two and three are $3,475 each (agency fee, link building, copywriting). | Apps that want a fixed, priced program |
| Omniscient Digital | From $10,000/mo | According to Omniscient Digital, full-service engagements start at $10,000 a month. It positions itself for B2B software brands. | B2B SaaS with a content budget |
| NoGood | Avg. above $20,000/mo | According to NoGood, engagements are monthly retainers and its average retainer is above $20,000 a month, with a dedicated squad. It calls itself an answer engine optimization agency. | Well-funded brands buying full-service growth |
What the market benchmarks say
Two agencies publish GEO price ranges for the wider market. Read them as benchmarks, not quotes. Both firms sell GEO themselves.
First Page Sage (a market survey)
These tiers are not First Page Sage's own price list. The firm says they reflect pricing it has seen among the small number of companies formally offering GEO.
- Tier 1$2,000 to $3,000/mo
- Tier 2$4,000 to $7,000/mo
- Tier 3$8,000 to $12,000/mo
The tiers step up with off-site work. Tier 1 buys low-cost placements on ranking sites; Tier 3 adds three to five superlative list articles a month plus authority placements.
SourceWebFX (published ranges)
WebFX puts agency GEO at $1,500 to $50,000+ a month and DIY tools at $10 to $1,000+ a month. Its page was last updated May 26, 2026.
- Small business$1,500 to $5,000/mo
- Medium business$5,000 to $25,000+/mo
- Enterprise$25,000 to $50,000+/mo
- One-off project$5,000 to $50,000
- Hourly consultant$50 to $300/hr
WebFX's ranges are wide because they span small businesses to enterprises. For an app, the small and medium rows are the useful ones.
SourceAI visibility tool pricing
Trackers ask AI engines your buyer questions on a schedule and report whether you get named or cited. Most measure. A few also suggest or draft fixes. Prices are each vendor's own published plans as of October 2026. Peec AI bills in euros, so its prices are shown in dollars converted at the ECB rate on October 1, 2026 (1 EUR = 1.1298 USD), with the euro price in brackets.
| Tool | Entry price | Published plans | Worth knowing |
|---|---|---|---|
| HubSpot AI Search Grader | Free | Free one-time check; HubSpot AEO $50/mo | A free, one-time check of what ChatGPT, Perplexity and Gemini say about you. No account needed. |
| AthenaHQ | Free | Free Essential plan; Starter $295/mo; Enterprise custom | The free plan includes 300 credits, and one credit is one AI response. |
| Rankscale | From $20/mo (billed yearly) | Essentials yearly only; Pro $99/mo up to Enterprise $780/mo | Pro covers up to 4,800 AI answers a month and has a 7-day free trial. |
| Otterly.AI | $29/mo | Lite $29, Standard $189, Premium $489 a month | Lite tracks 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot. |
| Peec AI | $96/mo (EUR 85) | Starter $96 (EUR 85), Pro $232 (EUR 205), Advanced $480 (EUR 425) a month | Starter tracks 50 prompts on three models of your choice. Extra models are a paid add-on. |
| Goodie | $399/mo | Core $399, Pro $999 a month; Enterprise custom | Core tracks 120 prompts on five models and includes content and optimization tools. |
| Profound | Free trial | 7-day free trial; Enterprise custom | No public paid price. The trial runs a fixed set of 50 prompts a day for seven days. |
Prices as of October 2026, from each vendor's own pricing page. Tool pricing changes often, so check the page before you buy.
What GEO costs if you do it yourself
Most of the work that gets an app named in AI answers costs time, not money. These are the free parts.
Let the AI search crawlers in
Check that robots.txt allows OAI-SearchBot (ChatGPT search) and PerplexityBot. OpenAI says sites that block OAI-SearchBot will not be shown in ChatGPT search answers.
Free, about 10 minutes
Read Google's own report
Google points site owners to a Generative AI performance report in Search Console to see how their pages do in AI features on Google Search.
Free
Test your buyer prompts by hand
Ask ChatGPT, Perplexity, Gemini and Claude the questions your buyers ask, a few times each, and write down who gets named. Answers vary run to run, so one try tells you little.
Free tiers + an hour or two
Fix your own pages
Say plainly what the app is and who it is for, answer buyer questions on the page, and back claims with sources, quotes and numbers. Those three additions did best in the original GEO research paper.
Your time, or a writer
Get onto the pages engines cite
ChatGPT search and Google's AI features build answers from search results, so the comparison lists and review sites that rank for your category get read. Getting onto them is outreach. Pitch the editors and earn real reviews. Google says to skip inauthentic mentions.
Your time
What changes the price of GEO
Measuring vs doing the work
A tracker tells you where you stand, and tools start around $29 a month. Agencies charge for the fixes. Netpeak US's published plan shows where the money goes: $1,300 a month in link building links, a $500 link building fee, $175 of copywriting and a $1,500 agency fee.
How many prompts and engines you track
Tool tiers scale on prompts. Otterly.AI goes from 15 prompts on Lite to 400 on Premium. Peec AI goes from 50 to 350, and each extra AI model is an add-on. Tracking more questions on more engines costs more.
Off-site placements
Getting mentioned on third-party pages is the expensive part. First Page Sage's market tiers rise mainly with off-site work, from buying low-cost list placements at the bottom to writing three to five list articles a month at the top.
Company size and scope
WebFX prices small-business GEO at $1,500 to $5,000 a month and enterprise at $25,000 to $50,000+. More markets, more products and more pages mean more work.
Full-service vs a single channel
Some agencies sell AI search inside a wider growth retainer. NoGood's retainers come with a dedicated squad and average above $20,000 a month. A GEO-only program like Netpeak US's costs a fraction of that.
Platform scope
A narrow scope is cheaper. ASOitis works only on indie iOS apps and starts at $499 a month. An agency covering iOS, Android, web and several countries prices for all of it.
Three worked examples
An indie app doing it yourself
You built the app, you have no marketing budget, and you want to know if ChatGPT names you at all.
- robots.txt check and prompt tests by hand$0
- Free one-time grader (HubSpot)$0
- Optional tracker (Otterly.AI Lite)$29/mo
Total: $0 to $29 a month, plus a few hours of your own time.
Start free. Pay for a tracker only once you are changing things and want to see if they moved.
A funded app buying a set program
You want someone else to run it for a quarter and you want the price fixed up front.
- Netpeak US, month 1$3,100
- Netpeak US, month 2$3,475
- Netpeak US, month 3$3,475
Total: $10,050 for the three-month program, at Netpeak US's published prices.
The only app-specific agency program we found with a full published price. Netpeak notes the month-one agency fee is temporarily higher, so check the page before you budget.
A year of a full-service retainer
You want an agency team running AI search, content and more as one ongoing channel.
- Omniscient Digital, 12 months from $10,000$120,000+
- NoGood, 12 months at an average above $20,000$240,000+
Total: From about $120,000 a year, and past $240,000 at the top of the market.
Both firms publish these figures for full-service work, and neither one is app-specific. That spend only makes sense once AI answers already drive real installs or revenue for you.
Frequently asked questions
How much does GEO cost?
How much does a GEO agency cost per month?
How much do AI visibility tools cost?
Can I do GEO myself for free?
Is GEO a separate budget from SEO?
What does a GEO retainer actually pay for?
What does Agniverse GEO cost?
Sources
Every price and claim on this page, with where it came from. Read in October 2026.
- ASOitisServices and pricing ($99 audit, $499 and $999 a month).
- Netpeak US, AI App VisibilityGEO Mobile Plans ($3,100, then $3,475 a month).
- Omniscient Digital, Generative Engine OptimizationFull-service engagements from $10,000 a month.
- NoGoodHomepage FAQ: average retainer above $20,000 a month.
- First Page Sage, GEO cost breakdownMarket survey tiers, $2,000 to $12,000 a month.
- WebFX, GEO costPublished ranges by business size, project and hourly. Updated May 26, 2026.
- HubSpot AI Search GraderFree one-time check; HubSpot AEO $50 a month.
- AthenaHQ pricingFree Essential plan; Starter $295 a month.
- Rankscale pricingEssentials yearly only; Pro $99 a month.
- Otterly.AI pricingLite $29, Standard $189, Premium $489 a month.
- Peec AI pricingStarter $96 (EUR 85), Pro $232 (EUR 205), Advanced $480 (EUR 425) a month.
- Goodie pricingCore $399, Pro $999 a month.
- Profound pricingFree trial and custom Enterprise only.
- OpenAI, Overview of OpenAI crawlersOAI-SearchBot and ChatGPT search opt-outs.
- Google Search Central, optimizing for generative AI searchAEO and GEO are "still SEO"; the Generative AI performance report.
- Aggarwal et al., GEO: Generative Engine Optimization (arXiv 2311.09735)Citing sources, quotations and statistics improved visibility most.
Related AI search guides
Want it run for you?
Agniverse GEO is our AI search lab for app makers. We run your buyers' questions through ChatGPT, Claude, Perplexity and Gemini every two weeks, then build and fix the pages they cite. We take clients by application and price after we see the app. Want to compare first? The agency guide lists the others.
Published by Agniverse GEO, the AI search lab at Agniverse for app makers. We sell GEO work and our price is not public, so we kept ourselves out of the tables and quoted only what other firms publish. Prices as of October 2026. Found one out of date? Tell us and we will fix it.