Profound alternatives · Field guide
The best Profound alternatives
Profound is the best-known enterprise AI visibility platform, and its pricing page now shows only a free trial and a custom Enterprise plan. These are the Profound alternatives worth a look, grouped by what each does better for some teams, with Profound read fairly at the top.
Last updated October 2026 · Published by Agniverse GEO
Published by Agniverse GEO, the AI search lab from Agniverse. We do GEO work for app makers and have no relationship with Profound or any tool here. We rank by use case, every price comes from the tool's own pricing page, and anything we could not verify is left out.
The best Profound alternative depends on why you are leaving. For published self-serve pricing, Peec AI. For a free plan that keeps tracking, AthenaHQ. For a set mid-market price with prompts you write, Scrunch. For articles written and published for you, Gauge. Stay with Profound if you need enterprise SSO, up to nine engines and a sales-led setup.
- Prices on the page, self-servePeec AI, from $96/mo (EUR 85)
- Free plan to startAthenaHQ
- Published mid-market planScrunch, $250/mo
- Articles written and publishedGauge, $599/mo
- AI shopping visibilityGoodie
- Smallest budgetOtterly.AI, $29/mo
- Already on SemrushAI Visibility Toolkit
- AgenciesRankscale
- Enterprise, sales-ledStay with Profound
Why look past Profound
Profound is a capable platform. Its own pricing page is also plain about the trade-offs, and those trade-offs are what send teams looking for a Profound alternative.
No price until you talk to sales
The pricing page lists two plans. Trial is free and Enterprise is 'Custom'. There is no self-serve paid plan in between, so budgeting starts with a demo. The Starter and Growth prices you may still see on other sites are no longer on Profound's own page.
A short, fixed trial
The free trial runs 7 days with 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, in one region and one language. Profound picks the prompts and you cannot edit them. The trial has no exports, no API and no support.
Built for big marketing teams
Enterprise brings SSO and SAML, SOC 2, dedicated support and AI Marketer credits for the whole team. Right for a large org. A lot of platform for a three-person team that mainly wants to know whether ChatGPT names them.
Agent work runs on credits
The AI Marketer agent runs on credits, and Profound says going past the included amount needs an Enterprise package. If you want a fixed monthly bill, a tool that lists what each plan includes is easier to plan around.
How to choose a Profound alternative
Name the reason you are looking. If it is price visibility, Peec AI, Scrunch, Otterly.AI and Rankscale all list their plans, so you can compare before any call. If it is the trial, AthenaHQ has a free plan that does not expire, and Scrunch, Goodie and Rankscale offer week-long trials on paid plans. If the AI Marketer is what drew you to Profound, Gauge and Goodie write content as part of a listed plan. If you already pay for Semrush, try its AI toolkit first. And if you need SSO, nine engines and a vendor that will sit with procurement, Profound may still be the right call. Whichever you pick, it will tell you where you stand. Changing that is separate work.
What to check before you switch from Profound
- Whether you can see the price and try the tool on your own prompts before a sales call.
- Which engines the plan you can afford actually covers. Enterprise engine lists are not the base plan.
- Prompt limits and run frequency, and whether the trial lets you write your own prompts.
- Whether you need content drafted for you, or only measurement and recommendations.
- SSO, SOC 2 and audit logs, if your security team will ask. Several alternatives keep these on Enterprise too.
- Who acts on the data each week. The tool measures. A person or an agency does the work.
Profound and its alternatives, compared
Profound is listed first, read fairly. Prices are as listed in October 2026 on each tool's own pricing page. Scroll the table sideways on mobile, or read the cards below it.
| Tool | Best for | Price (as listed in October 2026) | Engines tracked | Prompt limits | Measures or acts |
|---|---|---|---|---|---|
 Profound | The incumbent: enterprise teams that want a sales-led platform with an AI agent | Free 7-day trial, then custom Enterprise pricing (no public paid price) | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9, adding Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa | Trial: 50 prompts a day for 7 days, from a set Profound picks. Enterprise: tailored | Measures + draftsTracks, and its AI Marketer agent drafts and stages content for your approval |
 Peec AI | Teams that want Profound-style tracking with the price on the page | Starter $96 (EUR 85), Pro $232 (EUR 205), Advanced $480 (EUR 425) a month (monthly billing); Enterprise custom | Pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI. Extra models, Perplexity included, are a paid add-on. Enterprise: up to 13 | 50, 150 or 350 prompts, tracked daily, unlimited users | Measures + suggestsTracks, then ranks recommended actions and generates agent actions from your data |
 AthenaHQ | Starting free, then growing into more engines than Profound's trial | Essential free (300 credits); Starter $295 a month; Enterprise custom | Free: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot. Starter: 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral | Credit-based, 1 credit = 1 AI response. Starter: 3,600 credits a month | Measures + draftsTracks, plus a content optimization agent and on-page and off-page actions on Starter |
 Scrunch | A published mid-market plan with prompts you write yourself | Core $250 a month; Enterprise custom | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, AI Mode and Grok | Core: 125 prompts, 5,000 responses a month, 5 user licenses | Measures + draftsTracks, plus page optimizations and basic content generation; its Agent Experience Platform is Enterprise-only |
 Gauge | Content written and published for you, at a published price | Growth $599 a month; Enterprise custom | ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot; Claude and Grok with your own API key | 600 prompts a day, 108,000 answers a month, 5 seats | Measures + draftsTracks, plus 18 publish-ready articles a month and publishing to Webflow, Framer, Sanity or GitHub |
 Goodie | Ecommerce brands that want AI shopping visibility with a listed price | Core $399, Pro $999 a month (monthly billing); agency Growth $275 a month, billed quarterly or annually | Core: ChatGPT, AI Overview, Perplexity, AI Mode, Copilot. Pro adds Gemini, Alexa and Amazon's Sparky. Enterprise: up to 13 | Core: 120 prompts. Pro: 250 prompts | Measures + draftsTracks, plus agents that write and optimize content (50 optimization actions a month on Core) |
 Otterly.AI | The cheapest way to start tracking | Lite $29, Standard $189, Premium $489 a month (monthly billing; 15% off yearly) | ChatGPT, Google AI Overviews, Perplexity, Copilot. Claude, AI Mode and Gemini are paid add-ons | 15, 100 or 400 prompts, tracked daily, unlimited team members | Measures + suggestsTracks, plus GEO page audits and weekly recommendations |
 Semrush AI Visibility Toolkit | SEO teams already paying for Semrush | $99 a month per domain (Semrush's own price, semrush.com/kb/1493) | ChatGPT, Google AI, Gemini, Perplexity | 25 custom prompts with daily AI rankings, 1 domain | Measures + suggestsTracks, plus prompt research and a site audit for AI readiness |
 Rankscale | Agencies that want a listed price per client volume | Essentials from $20 (yearly only); Pro $99, Pro+ $229, Growth $385, Enterprise $780 a month | ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Copilot | Credit-based. Pro: 1,200 credits, up to 4,800 answers a month, unlimited search terms | Measures + suggestsTracks, plus AI visibility page audits; white-label on the agency Growth plan |
The best Profound alternatives, by use case
Four alternatives, each fixing one thing teams leave Profound over: hidden pricing, a short trial, a fixed prompt set, or wanting content written at a listed price.
Peec AI
Measures + suggestsBest for: Teams that want Profound-style tracking with the price on the page
The most direct swap. Peec lists every self-serve plan, $96, $232 and $480 (EUR 85, 205 and 425) a month, so you can budget without a demo. You write your own prompts, 50 to 350 of them, tracked daily, with unlimited users on every plan. It covers what most teams use Profound for, mentions, position, sentiment, sources and AI bot traffic, and adds ranked recommended actions. It does not write and stage content the way Profound's AI Marketer does.
- Price
- Starter $96 (EUR 85), Pro $232 (EUR 205), Advanced $480 (EUR 425) a month (monthly billing); Enterprise custom
- Engines
- Pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI. Extra models, Perplexity included, are a paid add-on. Enterprise: up to 13
- Limits
- 50, 150 or 350 prompts, tracked daily, unlimited users
- Try it
- Free trial offered (length not stated on the pricing page)
Price as listed in October 2026 on Peec AI's own page
Heads-upBase plans track three models of your choice. Perplexity and other extra models cost more each month.
AthenaHQ
Measures + draftsBest for: Starting free, then growing into more engines than Profound's trial
Where Profound's trial ends after a week, AthenaHQ's Essential plan is free and keeps running, with 300 credits across five engines. Starter at $295 a month opens 11 models, including Claude, Grok, DeepSeek and AI Mode, with 3,600 credits and a content optimization agent. Its Enterprise plan covers the same ground as Profound's on paper: SSO, audit logs, multi-region tracking and white-glove setup.
- Price
- Essential free (300 credits); Starter $295 a month; Enterprise custom
- Engines
- Free: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot. Starter: 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral
- Limits
- Credit-based, 1 credit = 1 AI response. Starter: 3,600 credits a month
- Try it
- Free Essential plan with $25 of credit
Price as listed in October 2026 on AthenaHQ's own page
Heads-upCredits are answers, not prompts. 3,600 a month spread across 11 models goes faster than it sounds.
Scrunch
Measures + draftsBest for: A published mid-market plan with prompts you write yourself
Scrunch sits between a starter tool and Profound. Core is $250 a month with a 7-day trial, 125 prompts you manage yourself, 5,000 responses a month, five user licenses and site audits. Its Enterprise plan is the comparison point with Profound, with nine LLMs, SSO, an API and its Agent Experience Platform, which changes what AI agents see when they visit your site.
- Price
- Core $250 a month; Enterprise custom
- Engines
- Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, AI Mode and Grok
- Limits
- Core: 125 prompts, 5,000 responses a month, 5 user licenses
- Try it
- 7-day free trial on Core
Price as listed in October 2026 on Scrunch's own page
Heads-upCore covers four engines. Claude, Gemini, AI Mode, Meta AI and Grok are Enterprise-only.
Gauge
Measures + draftsBest for: Content written and published for you, at a published price
If Profound's AI Marketer is the part you want, Gauge is the closest published-price match. Growth at $599 a month runs 600 prompts a day across six platforms and writes 18 publish-ready articles a month, pushing them to Webflow, Framer, Sanity or GitHub. It also has an Action Center for recommendations and an agent you can ask questions. One plan, one price, a 1-week trial.
- Price
- Growth $599 a month; Enterprise custom
- Engines
- ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot; Claude and Grok with your own API key
- Limits
- 600 prompts a day, 108,000 answers a month, 5 seats
- Try it
- 1-week free trial
Price as listed in October 2026 on Gauge's own page
Heads-upNo plan below $599. Claude and Grok tracking needs your own API keys outside Enterprise.
Profound itself, and four more
The incumbent, read fairly, then a commerce specialist, the cheapest tracker here, an SEO-suite add-on, and a credit-based pick for agencies. For the most common swap line by line, see Profound vs Peec AI. Already on Peec? See the Peec AI alternatives.
Profound
Measures + draftsBest for: The incumbent: enterprise teams that want a sales-led platform with an AI agent
Profound is the name most teams benchmark against, and for good reason. On Enterprise it tracks up to nine answer engines, adds ChatGPT Shopping and agent analytics, and comes with SSO, SAML and SOC 2. Its AI Marketer agent finds work, drafts it and asks you to approve it. The reasons to look elsewhere are on its own pricing page. There is no self-serve paid plan, only a 7-day trial and custom Enterprise pricing, and the trial uses a prompt set Profound picks for you.
- Price
- Free 7-day trial, then custom Enterprise pricing (no public paid price)
- Engines
- Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9, adding Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa
- Limits
- Trial: 50 prompts a day for 7 days, from a set Profound picks. Enterprise: tailored
- Try it
- 7-day free trial, unlimited seats, no prompt editing
Price as listed in October 2026 on Profound's own page
Heads-upOlder Starter and Growth prices still appear on other sites. Profound's own pricing page lists only Trial and Enterprise.
Goodie
Measures + draftsBest for: Ecommerce brands that want AI shopping visibility with a listed price
Profound tracks ChatGPT Shopping on Enterprise. Goodie puts shopping on a price list. Its Pro plan at $999 a month adds SKU-level agentic commerce visibility on top of brand tracking. Core at $399 covers 120 prompts on five engines with content and optimization agents, five seats and AEO strategist support. Agencies have a separate plan from $275 a month.
- Price
- Core $399, Pro $999 a month (monthly billing); agency Growth $275 a month, billed quarterly or annually
- Engines
- Core: ChatGPT, AI Overview, Perplexity, AI Mode, Copilot. Pro adds Gemini, Alexa and Amazon's Sparky. Enterprise: up to 13
- Limits
- Core: 120 prompts. Pro: 250 prompts
- Try it
- 7-day free trial on Core
Price as listed in October 2026 on Goodie's own page
Heads-upShopping tracking starts on Pro, not Core.
Otterly.AI
Measures + suggestsBest for: The cheapest way to start tracking
Otterly.AI is what you buy when Profound is more than the job needs. $29 a month gets 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, with GEO page audits and weekly recommendations. Standard at $189 raises it to 100 prompts with API and MCP access. You get a clear read on whether you appear, without a sales call.
- Price
- Lite $29, Standard $189, Premium $489 a month (monthly billing; 15% off yearly)
- Engines
- ChatGPT, Google AI Overviews, Perplexity, Copilot. Claude, AI Mode and Gemini are paid add-ons
- Limits
- 15, 100 or 400 prompts, tracked daily, unlimited team members
- Try it
- Free trial offered (length not stated on the pricing page)
Price as listed in October 2026 on Otterly.AI's own page
Heads-upNo content agent. It measures and recommends, and the doing is up to you.
Semrush AI Visibility Toolkit
Measures + suggestsBest for: SEO teams already paying for Semrush
Before you sign an enterprise contract, check whether the SEO suite you already have covers the basics. Semrush's AI Visibility Toolkit tracks 25 prompts daily across ChatGPT, Google AI, Gemini and Perplexity for one domain, plus prompt research and an AI readiness site audit. Semrush lists it at $99 a month per domain.
- Price
- $99 a month per domain (Semrush's own price, semrush.com/kb/1493)
- Engines
- ChatGPT, Google AI, Gemini, Perplexity
- Limits
- 25 custom prompts with daily AI rankings, 1 domain
- Try it
- Semrush offers a 7-day free trial
Price as listed in October 2026 on Semrush AI Visibility Toolkit's own page
Heads-upOne domain and 25 prompts. A first step, not a Profound replacement at scale.
Rankscale
Measures + suggestsBest for: Agencies that want a listed price per client volume
Profound has a self-serve agency plan, but its pricing page does not show the price. Rankscale does. Growth at $385 a month is its agency plan, with 5,500 credits, up to 22,000 answers, 50 brand dashboards and white-label options. Pro at $99 is enough for a single brand. It covers ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Mistral, Copilot and Google's AI Mode and Overviews.
- Price
- Essentials from $20 (yearly only); Pro $99, Pro+ $229, Growth $385, Enterprise $780 a month
- Engines
- ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Copilot
- Limits
- Credit-based. Pro: 1,200 credits, up to 4,800 answers a month, unlimited search terms
- Try it
- Pro free for 7 days
Price as listed in October 2026 on Rankscale's own page
Heads-upCredit billing. Run its calculator against your client list first.
Terms you will see on these pricing pages
- Answer engine
- An AI product that answers a question directly, like ChatGPT, Perplexity, Gemini, Copilot or Google AI Overviews. Profound counts up to nine on Enterprise.
- Prompt set
- The list of buyer questions a tool asks the engines for you. Writing your own matters, because a generic set may miss how your buyers ask.
- AI Marketer, content agent
- A feature that turns tracking data into drafts or page changes. Profound calls its version AI Marketer. A person still approves and publishes.
- Credits
- A usage unit some tools bill in. Profound uses credits for agent runs. AthenaHQ uses one per AI answer. Rankscale uses fractions per engine query.
- Agent analytics
- Reports on which AI crawlers visit your site and which visits arrive from AI assistants. Profound, Peec AI, Otterly.AI and Scrunch all offer a version.
How this list is built
We re-read Profound's pricing page and each alternative's own pricing page on October 1, 2026, using a headless browser where prices load with JavaScript. Every price here is as listed in October 2026, in the currency the page showed us. Peec AI bills in euros, so its prices are shown in dollars converted at the ECB rate on October 1, 2026 (1 EUR = 1.1298 USD), with the euro price in brackets. Semrush lists its toolkit at $99 a month. Profound's page shows only Trial and Enterprise. A competitor's comparison page from January 2026 still quotes older Profound tiers. Profound no longer lists them, so we do not repeat them. We left out tools whose pricing or limits we could not confirm on their own site. Alternatives are grouped by the job they do better for some teams, not ranked one to eight.
A note on who publishes this. Agniverse GEO is an AI search service for app makers, not a software tool, and has no relationship with Profound or any other tool on this page. We run our own tracker for client work, 50 buyer prompts on ChatGPT, Claude, Perplexity and Gemini with three samples each, every two weeks, which is why we know what these tools measure. It is part of our service, not a product on this list. One angle to weigh: we sell the work, so we lean toward saying tools only measure. We kept to what each vendor says about itself. No paid placements, no affiliate links.
Frequently asked questions
What are the best Profound alternatives?
How much does Profound cost?
Does Profound have a free trial?
What is the cheapest Profound alternative?
Is Peec AI a good Profound alternative?
Which Profound alternative writes content for you?
Which Profound alternative is best for agencies?
Do Profound alternatives track the same AI engines?
Related AI search guides
Whichever tracker you pick, someone has to act on it
Profound or not, a tracker shows where you stand in AI answers. If you make an app and want the work done, Agniverse GEO is our AI search lab. We track real buyer prompts across ChatGPT, Claude, Perplexity and Gemini and work on the pages and sources the answers draw from. Clients join by application.
Published by Agniverse GEO, the AI search lab from Agniverse. We do the work of AI search as a service, sell no tracking tool and have no relationship with Profound, so this is a neutral read. Facts checked against each tool's own site as of October 2026. Found something out of date? Tell us and we will fix it.