The Agniverse blog
Field Notes
How consumer apps grow with organic UGC and AI search, from the operators who grew Flamme to 50M+ organic views. Real numbers. Client names stay private.
Organic UGC
How to choose a UGC agency for your app: 8 questions to ask before you sign
Most UGC agencies will show you a reel of videos with big view counts. Almost none will show you what those videos did to an app's retention. That gap is the whole decision.
AI search
How to get ChatGPT to recommend your app
When someone asks ChatGPT, Claude, Perplexity or Gemini for the best app for something, the answer names a handful of apps. If yours isn't one of them, that user never hears about you.
Organic UGC
How we took Flamme's D30 retention from 0.8% to 50%+ with organic UGC
Flamme was our own app. We grew it with organic UGC and no paid ads, and Arya acquired it.
Organic vs paid
Organic or Paid: Where Should a Consumer App Invest First?
Paid can tell you which message wins the test. Organic helps you discover whether the message deserves a test at all.