AI visibility tools · Field guide
Best AI visibility tools
The best AI visibility tools track how ChatGPT, Perplexity, Gemini and Google's AI answers talk about your brand. Here are 12 of them, grouped by who each one fits, with the engines, prompt limits and price each tool lists on its own site.
Last updated October 2026 · Published by Agniverse GEO
Published by Agniverse GEO, the AI search lab from Agniverse. We do GEO work for app makers. We do not sell a visibility tool and have no stake in any tool here. We rank by use case, every price comes from the tool's own pricing page, and anything we could not verify is left out.
There is no single best AI visibility tool. Pick by team and budget. Profound for enterprise, Peec AI for a self-serve team, Otterly.AI under $30 a month, and HubSpot's free grader if you have never checked. All of them measure where you show up in AI answers. None of them earns the mention for you.
- Enterprise brand, sales-ledProfound
- Self-serve team, published pricesPeec AI
- Smallest paid budgetOtterly.AI, $29/mo
- Free one-time checkHubSpot AI Search Grader
- Free plan that keeps trackingAthenaHQ
- Agencies, many brandsRankscale
- Ecommerce and AI shoppingGoodie
- Already on Semrush or AhrefsTheir AI add-ons
- Tracking plus articlesGauge or Writesonic
What an AI visibility tool does, and what it does not
Every AI visibility tool on this list works the same way underneath. The differences are in how many prompts, which engines, how often, and what it lets you do with the result. Know these four things before you compare prices.
It runs your prompts
You give it the questions your buyers type, like 'best budgeting app for couples'. It asks them on ChatGPT, Perplexity, Gemini, Google's AI Overviews and others, daily or weekly, and keeps every answer.
It counts mentions and citations
From those answers it reports how often you are named, where in the answer, in what tone, and which sites the engine cited. The cited sites are the most useful part. They show you which pages shape the answer in your category.
It needs volume to mean anything
Ask an AI engine the same question three times and you can get three different lists. One run is an anecdote. That is why prompt count, engine count and run frequency matter more than how the dashboard looks.
It does not do the work
A tracker tells you where you stand. It does not move you. Some now draft pages or suggest fixes, but a person still has to decide, publish, correct facts on other sites and earn mentions. That is your team or an agency.
How to choose an AI visibility tool
Start with the engines your buyers use and the number of questions that really decide your category. If you have never checked, start with HubSpot's free grader. It needs no account. If you need a dashboard on a small budget, Otterly.AI at $29 or AthenaHQ's free plan will tell you whether you appear at all. A marketing team that wants clean self-serve plans should look at Peec AI. An enterprise team with procurement and SSO needs will end up talking to Profound. Agencies should price Rankscale and Peec's agency plans side by side. If you already pay for Semrush or Ahrefs, try their AI add-ons before you buy another login. Then be honest about the second half of the job. Every tool here measures. The ones that draft content still need someone to approve it, publish it and do the work off your own site.
What to check before you pick an AI visibility tool
- Which engines are in the base plan, and which cost extra. Perplexity, Claude and Gemini are add-ons on several tools.
- How many prompts you get, how often they run, and whether you can write your own. Some trials use a fixed prompt set.
- Whether it bills in prompts or credits. Credits are flexible but make the monthly bill harder to predict.
- Whether it shows the sources each answer cited, not only whether you were mentioned.
- The real price for your setup, including currency and annual-only rates. Several tools localize prices.
- Who will act on the data. A tracker with no one acting on it is a monthly report you will stop opening.
The AI visibility tools, compared
Grouped by the team each tool fits. Prices are as listed in October 2026 on each tool's own pricing page. Scroll the table sideways on mobile, or read the cards below it.
| Tool | Best for | Price (as listed in October 2026) | Engines tracked | Prompt limits | Measures or acts |
|---|---|---|---|---|---|
 Profound | Enterprise brands that want a sales-led platform and an agent that drafts content | Free 7-day trial, then custom Enterprise pricing (no public paid price) | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9, adding Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa | Trial: 50 prompts a day for 7 days, from a set Profound picks. Enterprise: tailored | Measures + draftsTracks, and its AI Marketer agent drafts and stages content for your approval |
 Peec AI | Marketing and SEO teams that want published, self-serve pricing | Starter $96 (EUR 85), Pro $232 (EUR 205), Advanced $480 (EUR 425) a month (monthly billing); Enterprise custom | Pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI. Extra models, Perplexity included, are a paid add-on. Enterprise: up to 13 | 50, 150 or 350 prompts, tracked daily, unlimited users | Measures + suggestsTracks, then ranks recommended actions and generates agent actions from your data |
 Otterly.AI | Small teams and solo marketers on a tight budget | Lite $29, Standard $189, Premium $489 a month (monthly billing; 15% off yearly) | ChatGPT, Google AI Overviews, Perplexity, Copilot. Claude, AI Mode and Gemini are paid add-ons | 15, 100 or 400 prompts, tracked daily, unlimited team members | Measures + suggestsTracks, plus GEO page audits and weekly recommendations |
 HubSpot AI Search Grader | A free, one-time check before you pay for anything | Grader free, one-time; ongoing tracking in HubSpot AEO at $50 a month | ChatGPT, Perplexity, Gemini (the grader reads their training data) | One snapshot, scored across five dimensions out of 100 | MeasuresMeasures only |
 AthenaHQ | A free plan that keeps tracking, with room to grow to 11 models | Essential free (300 credits); Starter $295 a month; Enterprise custom | Free: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot. Starter: 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral | Credit-based, 1 credit = 1 AI response. Starter: 3,600 credits a month | Measures + draftsTracks, plus a content optimization agent and on-page and off-page actions on Starter |
 Rankscale | Agencies tracking many brands on one bill | Essentials from $20 (yearly only); Pro $99, Pro+ $229, Growth $385, Enterprise $780 a month | ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Copilot | Credit-based. Pro: 1,200 credits, up to 4,800 answers a month, unlimited search terms | Measures + suggestsTracks, plus AI visibility page audits; white-label on the agency Growth plan |
 Scrunch | Brands that want to change what AI agents read on their site | Core $250 a month; Enterprise custom | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, AI Mode and Grok | Core: 125 prompts, 5,000 responses a month, 5 user licenses | Measures + draftsTracks, plus page optimizations and basic content generation; its Agent Experience Platform is Enterprise-only |
 Goodie | Ecommerce brands that care about AI shopping answers | Core $399, Pro $999 a month (monthly billing); agency Growth $275 a month, billed quarterly or annually | Core: ChatGPT, AI Overview, Perplexity, AI Mode, Copilot. Pro adds Gemini, Alexa and Amazon's Sparky. Enterprise: up to 13 | Core: 120 prompts. Pro: 250 prompts | Measures + draftsTracks, plus agents that write and optimize content (50 optimization actions a month on Core) |
 Semrush AI Visibility Toolkit | SEO teams that already live in Semrush | $99 a month per domain (Semrush's own price, semrush.com/kb/1493) | ChatGPT, Google AI, Gemini, Perplexity | 25 custom prompts with daily AI rankings, 1 domain | Measures + suggestsTracks, plus prompt research and a site audit for AI readiness |
 Ahrefs Brand Radar | Ahrefs users, and market-wide data without writing prompts | Custom Prompts from $50 a month; AI Visibility Index $199 a month; paid Ahrefs plans include a few free prompts | AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini; Claude available | Index: 83 prompts a day plus 2,500 checks a month. Paid Ahrefs plans include 5 to 20 prompts | MeasuresMeasures only, across a database of 448M prompts it reports |
 Writesonic | Small teams that want tracking and AI-written articles in one tool | Starter $79, Basic $199, Growth $399 a month, billed annually | Starter: ChatGPT, Gemini, Google AI Overviews. Enterprise: all 10 platforms it lists | Starter: 50 prompts tracked daily, 1 user | Measures + draftsTracks, plus 15 AI articles a month and site audits on Starter |
 Gauge | Growth-stage brands that want prompt volume and articles on one bill | Growth $599 a month; Enterprise custom | ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot; Claude and Grok with your own API key | 600 prompts a day, 108,000 answers a month, 5 seats | Measures + draftsTracks, plus 18 publish-ready articles a month and publishing to Webflow, Framer, Sanity or GitHub |
Four AI visibility tools to start with
One for each common starting point: an enterprise team, a self-serve marketing team, a small budget, and a free first look.
Profound
Measures + draftsBest for: Enterprise brands that want a sales-led platform and an agent that drafts content
The enterprise pick. On its Enterprise plan Profound tracks up to nine answer engines, and its AI Marketer agent goes past tracking. In Profound's words, it 'identifies the work worth doing, drafts it, and pings you for approval.' The catch is cost. The pricing page shows a free 7-day trial and a custom Enterprise plan, nothing in between, so you talk to sales before you see a number. The trial runs 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, from a prompt set Profound chooses. Its homepage names Plaid, MongoDB, Ramp and Zoom as customers.
- Price
- Free 7-day trial, then custom Enterprise pricing (no public paid price)
- Engines
- Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9, adding Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa
- Limits
- Trial: 50 prompts a day for 7 days, from a set Profound picks. Enterprise: tailored
- Try it
- 7-day free trial, unlimited seats, no prompt editing
Price as listed in October 2026 on Profound's own page
Heads-upNo public paid price. Older Profound tiers still circulate on other sites, but Profound's own pricing page no longer lists them.
Peec AI
Measures + suggestsBest for: Marketing and SEO teams that want published, self-serve pricing
Peec is the self-serve counterweight to Profound. Three plans in euros, 50 to 350 prompts, daily tracking and unlimited users on every one of them. You pick three models per plan from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI, and pay for extra models. Past the tracking it ranks recommended actions, checks which of 40+ AI bots your robots.txt lets in, and reports visits that arrive from AI assistants. It says 3,000+ brands and agencies use it.
- Price
- Starter $96 (EUR 85), Pro $232 (EUR 205), Advanced $480 (EUR 425) a month (monthly billing); Enterprise custom
- Engines
- Pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI. Extra models, Perplexity included, are a paid add-on. Enterprise: up to 13
- Limits
- 50, 150 or 350 prompts, tracked daily, unlimited users
- Try it
- Free trial offered (length not stated on the pricing page)
Price as listed in October 2026 on Peec AI's own page
Heads-upPerplexity is not in the base model list. It is a paid add-on model, $28 (EUR 25) a month on Starter.
Otterly.AI
Measures + suggestsBest for: Small teams and solo marketers on a tight budget
The cheapest paid entry on this list at $29 a month, and the base plan already covers Perplexity and Copilot next to ChatGPT and Google AI Overviews. Lite tracks 15 prompts daily with unlimited team members, 1,000 GEO page audits a month and three recommendations a week. Standard at $189 jumps to 100 prompts and adds the API, MCP access and agent analytics. Otterly pitches Lite at 'solo marketers, and small teams', and that is who it suits.
- Price
- Lite $29, Standard $189, Premium $489 a month (monthly billing; 15% off yearly)
- Engines
- ChatGPT, Google AI Overviews, Perplexity, Copilot. Claude, AI Mode and Gemini are paid add-ons
- Limits
- 15, 100 or 400 prompts, tracked daily, unlimited team members
- Try it
- Free trial offered (length not stated on the pricing page)
Price as listed in October 2026 on Otterly.AI's own page
Heads-up15 prompts is a small sample. It shows whether you appear, not much about why.
HubSpot AI Search Grader
MeasuresBest for: A free, one-time check before you pay for anything
Start here if you have never looked. HubSpot's grader is free, needs no account, and scores your brand out of 100 on five things, including sentiment, share of voice and brand recognition, from what ChatGPT, Perplexity and Gemini say. It reads the models' training data, not live search results, so treat the score as a first snapshot. For ongoing tracking, HubSpot AEO is $50 a month and does not need a HubSpot subscription.
- Price
- Grader free, one-time; ongoing tracking in HubSpot AEO at $50 a month
- Engines
- ChatGPT, Perplexity, Gemini (the grader reads their training data)
- Limits
- One snapshot, scored across five dimensions out of 100
- Try it
- Free grader, no account needed
Price as listed in October 2026 on HubSpot AI Search Grader's own page
Heads-upOne snapshot from training data. No daily changes, and no view of which pages get cited.
The wider field
A free plan that keeps running, a credit-based tool for agencies, a tracker that reshapes what AI agents read, a commerce specialist, the two big SEO suites, and two tools that write articles as well as track. Weighing the two best-known names? See Profound vs Peec AI, the Profound alternatives and the Peec AI alternatives.
AthenaHQ
Measures + draftsBest for: A free plan that keeps tracking, with room to grow to 11 models
AthenaHQ's Essential plan is free and keeps running. It comes with 300 credits, one credit per AI response, across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter at $295 a month gives 3,600 credits and 11 models, adding Claude, Grok, DeepSeek, Meta AI, Mistral and AI Mode, plus a content optimization agent and on-page and off-page actions. Its own page labels Starter for self-guided SMBs and Enterprise for enterprises and agencies.
- Price
- Essential free (300 credits); Starter $295 a month; Enterprise custom
- Engines
- Free: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot. Starter: 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral
- Limits
- Credit-based, 1 credit = 1 AI response. Starter: 3,600 credits a month
- Try it
- Free Essential plan with $25 of credit
Price as listed in October 2026 on AthenaHQ's own page
Heads-up300 credits is 300 answers in total. Enough for a look, thin for a trend.
Rankscale
Measures + suggestsBest for: Agencies tracking many brands on one bill
Rankscale bills in credits, not prompts. Search terms are unlimited, and each engine query uses a fraction of a credit, typically 0.25 according to its pricing page. Pro at $99 a month covers up to 4,800 answers across ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Mistral, Copilot and Google's AI Mode and Overviews, with 10 brand dashboards. Growth at $385 is the plan it aims at agencies, with 50 dashboards and white-label options. Unused credits roll over.
- Price
- Essentials from $20 (yearly only); Pro $99, Pro+ $229, Growth $385, Enterprise $780 a month
- Engines
- ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Copilot
- Limits
- Credit-based. Pro: 1,200 credits, up to 4,800 answers a month, unlimited search terms
- Try it
- Pro free for 7 days
Price as listed in October 2026 on Rankscale's own page
Heads-upCredits make the bill harder to predict. Use its credit calculator before you pick a plan.
Scrunch
Measures + draftsBest for: Brands that want to change what AI agents read on their site
On its $250 Core plan Scrunch is a standard tracker. 125 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, with citations, sentiment and AI bot traffic, five site audits and one page optimization a month. The different part is its Agent Experience Platform (AXP) and Agent Pages, which Scrunch says deliver 'an optimized experience to AI agents.' That is on Enterprise. Scrunch says 500+ brands and agencies use it.
- Price
- Core $250 a month; Enterprise custom
- Engines
- Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, AI Mode and Grok
- Limits
- Core: 125 prompts, 5,000 responses a month, 5 user licenses
- Try it
- 7-day free trial on Core
Price as listed in October 2026 on Scrunch's own page
Heads-upThe part that sets Scrunch apart, AXP, is Enterprise-only.
Goodie
Measures + draftsBest for: Ecommerce brands that care about AI shopping answers
Goodie leans into commerce. Pro at $999 a month adds SKU-level agentic commerce visibility on top of brand tracking, and Pro's engine list includes Alexa and Amazon's Sparky. Core at $399 tracks 120 prompts on five engines, with five seats, AEO strategist support and 50 optimization actions a month from agents that write and optimize content. Agencies get their own plan from $275 a month, billed quarterly or annually.
- Price
- Core $399, Pro $999 a month (monthly billing); agency Growth $275 a month, billed quarterly or annually
- Engines
- Core: ChatGPT, AI Overview, Perplexity, AI Mode, Copilot. Pro adds Gemini, Alexa and Amazon's Sparky. Enterprise: up to 13
- Limits
- Core: 120 prompts. Pro: 250 prompts
- Try it
- 7-day free trial on Core
Price as listed in October 2026 on Goodie's own page
Heads-upThe shopping tracking that makes Goodie different starts on the $999 Pro plan.
Semrush AI Visibility Toolkit
Measures + suggestsBest for: SEO teams that already live in Semrush
If your team already pays for Semrush, this puts AI answers next to your rankings. The toolkit tracks 25 custom prompts daily across ChatGPT, Google AI, Gemini and Perplexity for one domain, with AI competitor analysis, prompt research and a site audit for AI readiness. Semrush lists it at $99 a month per domain.
- Price
- $99 a month per domain (Semrush's own price, semrush.com/kb/1493)
- Engines
- ChatGPT, Google AI, Gemini, Perplexity
- Limits
- 25 custom prompts with daily AI rankings, 1 domain
- Try it
- Semrush offers a 7-day free trial
Price as listed in October 2026 on Semrush AI Visibility Toolkit's own page
Heads-up25 prompts on one domain. A good add-on, light as your only tracker.
Ahrefs Brand Radar
MeasuresBest for: Ahrefs users, and market-wide data without writing prompts
Brand Radar works two ways. Custom Prompts tracks the questions you write, daily, from $50 a month, and paid Ahrefs plans already include 5 to 20 of them. The AI Visibility Index at $199 a month skips setup and shows any brand's visibility across what Ahrefs reports as 448M prompts, on AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot and Gemini. It measures and makes no claim to do more.
- Price
- Custom Prompts from $50 a month; AI Visibility Index $199 a month; paid Ahrefs plans include a few free prompts
- Engines
- AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini; Claude available
- Limits
- Index: 83 prompts a day plus 2,500 checks a month. Paid Ahrefs plans include 5 to 20 prompts
- Try it
- Free prompts are included in paid Ahrefs plans
Price as listed in October 2026 on Ahrefs Brand Radar's own page
Heads-upClaude costs more to track. Ahrefs says each Claude update uses 8 checks.
Writesonic
Measures + draftsBest for: Small teams that want tracking and AI-written articles in one tool
Writesonic started as an AI writer and now tracks AI search as well. Starter at $79 a month, billed annually, tracks 50 prompts daily on ChatGPT, Gemini and Google AI Overviews, and includes 15 AI articles and 10 site audits a month. Its Action Center, for on-page and off-page fixes, is a small trial on Growth and full only on Enterprise. Free trial, no card.
- Price
- Starter $79, Basic $199, Growth $399 a month, billed annually
- Engines
- Starter: ChatGPT, Gemini, Google AI Overviews. Enterprise: all 10 platforms it lists
- Limits
- Starter: 50 prompts tracked daily, 1 user
- Try it
- Free trial, no credit card
Price as listed in October 2026 on Writesonic's own page
Heads-upThree engines on every self-serve plan. The other platforms it lists need Enterprise.
Gauge
Measures + draftsBest for: Growth-stage brands that want prompt volume and articles on one bill
Gauge sells one self-serve plan, and it is big. Growth at $599 a month runs 600 prompts every day across six platforms, 108,000 answers a month, which Gauge works out to about half a cent per answer. It also writes 18 publish-ready articles a month and can publish them to Webflow, Framer, Sanity or GitHub. Claude and Grok tracking works on any plan if you connect your own API key and pay the provider.
- Price
- Growth $599 a month; Enterprise custom
- Engines
- ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot; Claude and Grok with your own API key
- Limits
- 600 prompts a day, 108,000 answers a month, 5 seats
- Try it
- 1-week free trial
Price as listed in October 2026 on Gauge's own page
Heads-up$599 is the floor. There is no smaller plan, only a 1-week trial.
AI visibility terms, in plain English
- AI visibility
- How often, and how well, AI answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews name or cite your brand when people ask about your category.
- GEO and AEO
- Generative engine optimization and answer engine optimization. Two names for the same job, getting your brand named and cited in AI answers. Google's own guidance treats both as part of SEO.
- Prompt
- One question the tool asks the engines on your behalf, like 'best meal planning app'. Your prompt set is the list of buyer questions you track.
- Citation
- A source link an AI answer shows. Tracking citations tells you which pages the engines lean on in your category, yours or someone else's.
- Share of voice
- Your share of brand mentions across the tracked answers, compared with competitors.
- Credits
- A usage unit some tools bill in instead of prompts. One credit might buy one AI answer (AthenaHQ) or several engine queries (Rankscale). Check the conversion before comparing prices.
How this list is built
We started from 16 tools and re-read each one's own pricing page on October 1, 2026, with a headless browser where prices load with JavaScript. Every price on this page is as listed in October 2026, in the currency the page showed us. Peec AI bills in euros, so its prices are shown in dollars converted at the ECB rate on October 1, 2026 (1 EUR = 1.1298 USD), with the euro price in brackets. Semrush lists its toolkit at $99 a month. We left out anything we could not confirm on the tool's own site. That ruled out Knowatoa (its pricing page does not state prompt limits), Am I On AI (two engines only), and Bluefish and Evertune (demo only, no public pricing). We also ignored price claims one vendor makes about another. One competitor's comparison page still quotes Profound tiers that Profound's own pricing page no longer lists. Tools are grouped by the use case they fit, not ranked one to twelve. Prices change often, so check the tool's page before you buy.
A note on who publishes this. Agniverse GEO is a service, not software. For that work we run our own tracker: 50 buyer prompts on ChatGPT, Claude, Perplexity and Gemini, three samples each, every two weeks. That is how we know what these dashboards show and where they stop. Our tracker is part of the service, not a product on this list. We also have an angle you should weigh. We sell the work, so we lean toward saying tools only measure. We kept that to what each vendor says about its own product. No tool paid to be here and none of the links are affiliate links.
Frequently asked questions
What is the best AI visibility tool?
What does an AI visibility tool do?
How much do AI visibility tools cost?
Is there a free AI visibility tool?
Which AI engines do these tools track?
Will an AI visibility tool get my brand recommended by ChatGPT?
How many prompts should I track?
Should I use Semrush or Ahrefs for AI visibility, or a dedicated tool?
Related AI search guides
A tracker shows the gap. Someone has to close it.
If you make an app and want the AI search work done rather than another dashboard, Agniverse GEO is our AI search lab. We track real buyer prompts across ChatGPT, Claude, Perplexity and Gemini, then work on the pages and sources the answers come from. Clients join by application.
Published by Agniverse GEO, the AI search lab from Agniverse. We do the work of AI search as a service and sell no tracking tool, so this is a neutral read. Facts checked against each tool's own site as of October 2026. Found something out of date? Tell us and we will fix it.