Case studies · Diabetes food scanner app · Named
GoCoCo: 1.3M organic views in the first month for a diabetes food scanner app
Published November 2026 · Updated November 2026 · By An Nayal, Agniverse Media
GoCoCogococo.app
In short
Agniverse Media, an operator-run UGC agency for consumer apps, built the organic UGC engine for GoCoCo, a food scanner and meal tracker for people with type 2 diabetes or prediabetes. Agniverse Media wrote the scripts, made the kill, mutate or scale call on every hook and set up the tracking. From October 16 to November 11, 2026, 743 videos drew 1.3M organic views across Instagram, Facebook, YouTube and TikTok, and daily views grew 66x from week one to week four. Two angles about the people around a diagnosis carried 85% of the views. GoCoCo is a renewing client and rated Agniverse 5.0 on Clutch.
- Client
- GoCoCo (named with permission)
- Category
- Food scanner and meal tracker for type 2 diabetes and prediabetes
- Window
- October 16 to November 11, 2026 (month one)
- Platforms
- Instagram, Facebook, YouTube, TikTok
- Volume
- 743 videos on 27 accounts
- Status
- Renewing client
The app
GoCoCo is a food scanner and meal tracker for people living with type 2 diabetes or prediabetes. Scan a packaged food and it gives a CoCo Score from 0 to 10, built from nutritional quality (the WHO nutrient profile), the degree of processing (the NOVA classification) and warning labels. A low score comes with better alternatives. Snap a photo of a meal to log it.
The score is independent: no advertising and no brand funding. GoCoCo runs on iOS and Android, in English and Spanish, and it is a wellness app, not a medical device. Its CEO, Bertrand Amaraggi, agreed to be named here.
The starting point
- GoCoCo came to Agniverse through a referral, with a clear goal: organic growth on TikTok and social for a diabetes nutrition app.
- Their team had already tested organic in-house. What was missing, in Bertrand's words, was a system for scripts, testing and tracking.
- The first videos went out on October 16, 2026. The first two weeks built the base: the accounts, the tracking and the first round of angle tests.
The challenge
Nobody shares a food label
The product is a scanner. A screen recording of a score is a demo, and demos do not travel. The content had to be something people with type 2 would watch anyway.
A health topic with rules
GoCoCo is a wellness app, not a medical device. The videos could not promise health outcomes, so they had to win on everyday life with a diagnosis, not on claims.
What we did
Scripts on the VSC framework
Two scripts a day, written on Agniverse's VSC framework: viral means an outlier that repeats. Each script is a hook written as a bet against an angle.
Angles
About ten angles tested in the first month: the partner or family member who means well, unsolicited advice at work and at the dinner table, 'healthy' foods that turn out not to be, questions to the community, grocery-label POVs, and explaining life with type 2 to someone without it.
Kill, mutate, scale
Twice a week the two teams review what went out. Every hook gets a kill, mutate or scale call, and the next scripts are built from what the data shows.
Tracking and the playbook
Agniverse set up the technical side: 27 accounts tracked daily across four platforms, a shared board for every script, and the playbook GoCoCo's team follows. Their team now writes some scripts itself.
Results
| Metric | Before | After |
|---|---|---|
| Organic views | In-house tests, no consistent views | 1.3M in the first month (743 videos) |
| Daily views | About 1.8K a day (week one, Oct 16 to 22) | About 120K a day (week four, Nov 5 to 11), 66x |
| Views by phase | 120K (Oct 16 to Nov 1, 164 videos) | 1.2M (Nov 2 to Nov 11, 579 videos) |
| Top post | - | 114K views (Instagram) |
| Views by platform | - | Instagram 921K, Facebook 143K, YouTube 136K, TikTok 120K |
View counts come from our campaign board on November 12, 2026, for videos posted October 16 to November 11, rounded. Views are credited to the day a video was posted, so daily views are the views of that day's videos. Week one's videos have had the longest to add views, which makes the 66x conservative.
The hooks that carried it
Two angles carried 1.12M of the 1.32M views, from 340 of the 743 videos: the partner who means well, and unsolicited advice. Both are about the people around a diagnosis, not the food. Every hook is still in testing; month two decides which ones scale.
| Hook | Angle | Videos | Views | Verdict |
|---|---|---|---|---|
| Her husband spends $147 at Costco trying to fix her type 2 diabetes for her | The partner who means well | 26 | 202K | Testing |
| Her partner purges the kitchen of sugar, and the honey is the final straw | The partner who means well | 25 | 184K | Testing |
| Her manager comments on her plate at a team lunch, in front of everyone | Unsolicited advice | 13 | 133K | Testing |
| An anniversary dinner turns into a nutrition lecture | The partner who means well | 10 | 51K | Testing |
| She can't forgive what her mom said about her diagnosis last Sunday | Unsolicited advice | 11 | 35K | Testing |
In GoCoCo's words
Bertrand Amaraggi, GoCoCo's CEO, reviewed Agniverse on Clutch on November 12, 2026. Clutch verified the review. These are his answers, quoted as he wrote them.
“They teach the system instead of keeping it a black box.”
The review, question by question
Describe the scope of work in detail.
We wanted to grow through organic TikTok and Instagram content. We had tried to make it work on our own, but without a system for scripts, testing and tracking, our videos didn't get consistent views.
We hired Agniverse, a UGC agency for consumer apps, to build our organic TikTok UGC engine.
- They write two scripts based on their VSC framework a day for our creator network.
- Twice a week we review what went out together. Each hook gets a kill, mutate or scale call, and the next scripts are built from what the data shows.
- They helped us set up the technical side too: account tracking, analytics and the playbook our team follows.
- We chose them because the founders grew their own app, Flamme, with organic content first.
Results: It took about a month to put the system in place and run it at scale. Our videos now get 10,000 to 50,000 views on a regular day, our best ones have passed 100,000 views, and we passed 1.3 million views in the first month. We've extended with Agniverse for a second month, and we're now working on turning those views into downloads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very structured. Two review calls a week, a shared board for every script and clear reporting. Our team learned the method and now writes some scripts itself.
They meet deadlines and delivered.
What did you find most impressive or unique about this company?
They teach the system instead of keeping it a black box. Our team got better every week.
Are there any areas for improvement or something Agniverse could have done differently?
nothing to be honest at that point
Why did you select Agniverse over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
- experience
Ratings
Read it on Agniverse's Clutch profile.
Takeaways
- For a health app, tell the story of the people around the diagnosis, not the food. A husband's Costco run beat every food video.
- Give the system a month. The first 164 videos drew 120K views; the next 579 drew 1.2M.
- Teach the client's team the method. Two review calls a week and a shared board meant GoCoCo's team now writes some scripts itself.
Frequently asked questions
Can organic UGC work for a diabetes or health app?
How long does an organic UGC system take to start working?
Is GoCoCo a real, named Agniverse Media client?
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Want this run on your app?
Agniverse Media is an operator-run UGC agency for consumer apps. The founders run every account, and programs start at $12,000 a month.
By An Nayal at Agniverse Media, part of Agniverse - the growth universe for consumer apps. View counts come from our campaign board.